Contact: info@fine-store.com
Site: www.fine-store.com
Phone:
07961 746 777
Helpful Advice: Take your time and get it right, try not to change the Groups or categories too often. As search engines index your site under your domain, computers, windows etc then all items will carry the URL address. If the group or categories keep changing then so does the computer path to the group or category. The result of this action is that Google and such like will re-index your site but the result is that the pages already indexed will then point to a non-existent site. Less frequent changes results in better optimisation of your site.
Now define the different types of products. Groups will be further divided into CATEGORIES. You can remember this by simply thinking “GROUPS OF CATEGORIES “. For example of you sell computers we would recommend your groups are defined as PC hardware. The Categories in the next section would then be more detailed descriptions like; components, keyboards, monitors, peripherals etc.
Try to avoid descriptions like “other” as search engines do not match these to peoples search queries. The best way to ensure Search engine optimisation continues is to use descriptions that people would actually search for like “gifts for him” or “gadgets” etc.
Add the Groups by clicking on GROUPS on the top menu.
Still keep in mind the fact that GROUPS will then be divided into CATEGORIES.

To help understand the difference between Groups and categories we will use Mobile phones as an example:
The Brand in our example could be Nokia
The Groups would be the types of product. For example: phones and accessories.
The Categories would therefore be such things as sim-cards, Re-conditioned Phones and Sim-free Phones or Phone Covers.
This of course applies to any product you wish to sell. Not all products will have both group and category but you decide how you wish to present your products. As you manage a data based web site, all this is done in real time where you don't need to fight any technical problems.
As we have used Nokia as the example we will continue this theme. So how do we enter the Groups?
Next to “Group name” type your chosen group for your products for example Mobiles. Click “Add new group”.
If this is a new group you will see the following message:
“Group "Mobiles" added.
Please keep in mind that this new group [Mobiles] is not displayed in Store if it contains no categories.
Go to Categories to associate at least one category with this group.”
If you are simply updating a present group you will see the following message:
“Group name changed.”
All these Groups can of course be changed later any time. You can change the current name of the group by simply typing the new name over the old name and pressing the RENAME button.

The remaining two buttons on the group page are “up” and “down”. As they suggest by clicking in the relevant button you can move the particular group up or down the list
You may wish to alter the position of a whole group by pressing UP or DOWN. Again this is all done in real time with instant visual effect. Each change will be acknowledged with the message “Group order changed.”
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